A Hashtag is a word or phrase preceded by a hash sign (#), used on

social media websites and applications to identify messages on a specific topic.

Should you use hashtags in your social media content?

Yes. Using hashtags is an effective way to enter new conversations and get your content in front of new eyes.

Are there certain platforms where I should use hashtags?

Yes. Consumers tend to use hashtags more on Twitter and Instagram

Do social media users actually use hashtags?

Yes. When users are looking at social media, they click on hashtags to discover more relevant content and learn more about topics that relate to what they just looked at or read about.

Are hashtags really an effective way to increase reach and engagement?

Yes. Think about it: if you post a photo on Instagram or Twitter without any hashtags, only your current followers will see it. However, if you post a photo on Instagram or Twitter and use effective hashtags, you have the potential to reach thousands of new potential followers and customers with that post


Watch your hashtags. If you use choose irrelevant hashtags or add too many hashtags, it can distract your audience and disrupt your messaging.

From a user standpoint, hashtags are used to categorize content, making the discovery of new or related articles and insights easy to do. When hashtags are used incorrectly, people looking for new content have to dig through irrelevant, content in order to get to what they’re actually looking for. Most are not willing to take the time so move on.

Instagram posts with at least one hashtag receive 12.6% more engagement.

Many users and businesses use hashtags on Instagram to increase their post reach and get their content in front of new users.

Using Relevant Hashtags

Using hashtags in your caption that are relevant to your brand, local area, and industry will get new eyes on your business Social Media content and help boost your engagement.

What’s considered relevant? Anything your followers would find interesting or anything you think might help your post reach more people on the platform.